Flying in Style: Cathay Pacific’s Upgraded Passenger Comfort Kits

Turning left instead of right while boarding an airplane is like entering another planet: a world of lie-flat seats, champagne upon arrival, and amenity boxes brimming with goods. And that world has now become even more appealing. Cathay Pacific has redesigned the luxury in-flight experience through a wellness lens: expect plush new bedding and cushions, expanded meal options, and fresh new amenity packages. Underpinning this evolution is a new collaboration with Bamford. Carole Bamford founded the premium British lifestyle brand, which has always been committed to sustainability and nature, from the famed Daylesford Organic Farm to elegant clothes, skincare, and homeware items. So, pack your bags, book cheap flight deals to India, and plan for a trip with Tripbeam.us.

Cathay Pacific’s Partnership with Bamford

Bamford’s holistic approach to wellbeing served as an inspiration for Cathay Pacific. ‘We wanted to adopt a similar approach by exploring methods to integrate health into our overall hospitality offering,’ says Bernard Mills, Cathay Pacific’s Head of Customer Experience – F&B and Hospitality. ‘Rather than thinking about an amenity box as an amenity kit and a blanket as a blanket, we wanted to have a thread to connect the elements better, and the Bamford brand has helped us to accomplish that,’ Mills adds.

‘In Bamford, we found a brand that was very much in line with our beliefs in terms of quality, care, and sustainability,’ Mills adds. ‘The improvements we’ve made have resulted in an experience that prioritizes comfort, relaxation, and sleep. You can also explore new places with Tripbeam, simply book last minute flight deals to India from USA today!

So, what will First Class travelers experience?

Let us start with the bedding and turndown service. This is where you’ll discover some true ‘warp and weft’ magic, with silky 600 thread-count cotton sheets, pillowcases, and duvets. The turndown service includes a choice of soft or firm pillows, as well as a spray of Bamford’s best-selling Pillow Mist, which contains frankincense, lavender, and marjoram to help sleep. Bespoke JING teas round off the experience: the Soothe and Calm blends promote digestion and relaxation, respectively.

Mills says, ‘We collaborated with Bamford to improve the bedding collection. The new 600 thread-count cotton is among the highest in the sky, and it is responsibly sourced. We listened to our clients and produced a line of brand-new pillows.’ Meanwhile, the amenity kits have been updated with a premium case and now include glass-bottled Bamford items. Women’s packages include a four-stage moisturizing and skincare range designed by Bamford to combat the effects of flying, while men will receive items from the Bamford Grooming Department sub-brand, including a facial mist. These would be fantastic facilities and feel like traveling on business class flights.

‘The goal was to create something that customers would want to take with them,’ explains Mills. So we were looking for a bag that was both utilitarian and beautiful. The larger format glass bottles allow clients to utilize the items for up to a week. Aside from the Bamford collaboration, the dining experience has been improved with attractive new china, silverware, and glassware, as well as a menu that offers more wellness-friendly alternatives, including chosen dishes that may be customized as lighter options. This means you could serve a chicken breast with your appetizer salad instead of the decadent creamed celeriac with caper butter that comes with your sea bass.

The breakfast menu also includes lighter options, such as a superfood breakfast bowl with nuts and seeds. ‘We’ve established a healthy, wellness path via the menus,’ Mills says.

New Product Highlights

• Amenity Kits

Stylish kits for men and women contain Bamford skincare and beauty items in glass bottles that can be taken home and kept.

• Dining

Menu items can be customized to include healthier selections including on-board rice cooking. The updated breakfast menu now includes a superfood energy bowl and/or eggs cooked onboard to your specifications, supplied with new glassware and tableware.

• Bedding

New 600-thread-count linen, a variety of pillows, and a new turndown service with calming teas and pillow mist. Also, if you are in a hurry, book cheap business class tickets from India to USA for a smooth experience.

Also read: FLY SMART: EXPERIENCE HIGH-SPEED WI-FI WITH BRITISH AIRWAYS